5 Ways a Mental Health Marketing Agency Expedites Your Growth
A mental health marketing agency is more than just a team to create content for your socal media accounts or write blog posts. The right agency could be the key to unlocking the full potential of your mental health business.
In the dynamic realm of marketing, where goals and metrics intertwine, a mental health marketing agency like Echeveria Organic, becomes your key ally. Together, you align every move with business goals and leverage specialized tools and resources to create your pathway to success.
With a shared mission and a profound understanding of the mental health landscape, a mental health marketing agency can become an indispensable partner on your journey to realizing sustained growth and impact. Here are a few reasons to consider prioritizing this partnership if you’re looking to grow your business.
Starting with a Strategy = Clarity in Execution
How often have you started a marketing project with no strategy? You have a goal in mind, sure. You need to boost revenue. Or you want to try a new content format. But, do you have a strategy? Do you know what success looks like? Best practices to be successful? The time frame for testing the new project? Probably not.
When you work with a mental health marketing agency like ours, everything starts with the strategy—and it’s not just in our heads. Everything we do together begins with a written strategy, including goals, metrics, and execution details. This ensures that we’re making choices that get us closer to what we want to achieve overall with marketing, whether that’s revenue for a specific service or growth in brand impressions.
Without this strategy, nothing really ever “works” because you have no idea how to tell if it is in fact “working” or not.
Infrastructure and Resources = You’re More Efficient
We pay for (and know how to use) tools that you likely don’t want in your marketing budget. SEMRush is our SEO tool of choice and we pay almost $2K/year for it. While it’s a big expense, it’s also one you don’t necessarily need. We use this tool for all of our clients—it’s worth it for us. For you, someone who may not even know how to fully leverage the tool, it’s a big spend for little return.
We also have experts within our network who we can confer with. We have writers and technical SEO experts, and designers who we can pull from to support projects. All of this falls on our plate—not yours.
What this means is that we can be very efficient. Instead of spending time to find a new tool, learn it, and implement—or find contractors, get them up to speed and then manage them—we do it all for you. Projects are more seamless and work better when in the hands of your mental health marketing agency.
Expert Knowledge = Get it Right the First Time
Far too many business owners—and marketers—try to DIY marketing strategies and tactics in which they are not well-versed. While there is something to be said for “bootstrapping,” not to mention you learn along the way, the reality is that you lose time. Between learning, trying to implement, and not seeing results, you likely give up because you can’t make it work.
What happens next? You do it again the next year. Thinking you’ll get it right this time. And yet again, you’re nowhere closer to figuring it out and have wasted another few months trying to muscle through—all the while still running your business.
When you work with the right mental health marketing agency, you get it right the first time. In the six months you spent trying to figure it out, you could have had your initiative running and working. Not only does this mean you’re getting faster results, but you don’t have to waste all that time that could be better spent building your business.
I have been in marketing for more than 13 years. I can do this work in my sleep—in the best way possible! My brain is always thinking about content marketing and I can implement for my clients in one day what would take them a week or more to complete.
Wide Range of Experience = Pivot Quickly and With Intention
A documented strategy doesn’t necessarily mean that strategy is set in stone. Quite the opposite. It will naturally evolve or shift. If you work with an experienced agency, they’ll not only know when it’s time to shift, but they can also pivot quickly and with intention.
At Echeveria, we’ve managed content marketing for organizations big and small. We’ve executed strategies for nearly every marketing channel and we’ve experimented a lot. This means we’re able to look at everything we do through the lens of this experience. It helps us know when something isn’t working or when to not try something at all.
Prioritize Metrics = We’re Always Plugged Into What’s Working
Every good marketer knows: metrics are the king and queen of marketing. Without this data ( the right data), you don’t know what’s working, which can slow growth. A great mental health marketing agency puts this data front and center, using it to make decisions every step of the way.
Like with sales or even customer care, the data tells a story you can’t ignore. If you’re not a marketing expert or aren’t well-versed in analytics, you may not even know how to access the data, much less collect it and interpret what it means for your strategy.
We’re Ready to Be Your Mental Health Marketing Agency
Our mission is your mission—and our expertise will help you see the growth you’re craving. In addition to all the benefits mentioned here, we speak the language of your clients and customers. In fact, we are your clients and customers as avid mental health advocates, therapy go-ers and personal development nerds. With us by your side, content marketing will become an invaluable growth tool for your business. No questions asked.
Want to expedite growth with content marketing? Let’s talk.
