60+ Mental Health Hashtags to Amplify Your Impact in Instagram
Mental health hashtags are key to reaching more people who need you on Instagram. No—hashtags are not dead. Quite the contrary, data from 18 million Instagram accounts, analyzed by Later, shows that 18-20 hashtags significantly increase reach on social media posts.
If you want to expand your reach on Instagram (and grow your brand, business, or influence), you can’t ignore this key aspect of your content. This blog post is meant to give you a starting point—mental illness is so nuanced, with many disorders that your potential audience might be struggling with. Including ALL those specific hashtags would be difficult.
To find great hashtags beyond what’s listed here, look for ones that are:
Relevant to the content of the post
Has 500K or less posts (so you don’t get lost in the search feed!)
Relevant to your audience
Location-relevant for hyperlocal social media marketing (I.E. #mentalhealththerapynewyork)
I also have a list of 50+ eating disorder hashtags if you’re looking to reach more people in that space.
Mental Health Hashtags Above 500K
As I mentioned above, ideally, your hashtags have 500K posts or less. I recommend this because, when someone searches that hashtag, you want a chance of actually showing up in the search feed. If the post has millions of hashtags, you’re more likely to get lost in the noise; especially if you have low engagement or a small following.
However, during certain times of the year (like Mental Health Awareness Month), or given your specific focus, you may want to use a few of these key hashtags.
Mentalhealthrecovery
Mentalhealthawarenessmonth
Mentalhealthawareness
Mentalhealthtips
Mentalhealthisimportant
Anxietyawareness
Anxietysupport
anxietyhelp
Awareness Building
A lot of the work you’re doing on Instagram is likely building awareness around these issues. These mental health hashtags are ideal for doing exactly that and reaching people who want to learn more or better understand mental health.
#Mentalhealthstigma
#mentalhealthmatters
#Mentalhealthawarness
#Mentalhealthissues
#Mentalhealthisreal
#Mentalhealthadvocacy
#Mentalhealthcommunity
#Traumaawareness
#Childhoodtrauma
#PTSDawarenessmonth
#PTSDisreal
#Suicidepreventionmonth
#Suicidepreventionawareness
#Suicideawareness
#Suicideawarenessmonth
#Suicideawarenessprevention
#anxietyattack
Education, Community, and Resources
Many people come to social media to find resources and learn more about what they, or someone they know, are struggling with. As an expert in the field, you can provide that education. With the right mental health hashtags, those people will also find your content and get the information they need.
You can impact people professionally—but don’t underestimate the power of someone finding the support they need right when they need it.
#mentalhealthresource
#mentalhealthcheckin
#mentalhealthwellness
#Mentalhealth101
#Mentalhealtheducation
#Mentalhealthadvice
#Complextrauma
#Traumasupport
#ComplexPTSD
#Anxietytips
#Anxietymanagement
#anxietyfree
Mental Health Storytelling
People want to feel seen and heard and storytelling is an important part of that. Whether you’re sharing your own story, that of a client’s, or that of someone else in your community, these mental health hashtags will help other people feel that sense of belonging and connectedness.
#Mentalhealthjourney
#Mentalhealthaction
#Mentalhealthatwork
#Mentalhealthwarriors
#Traumasurvivor
#Traumasurvivors
#Traumahealingjourney
#PTSDsurvivor
#PTSDwarrior
#Anxietywarrior
#anxietyisreal
Mental Health Professionals and Organizations
You may have found this blog post because you’re a mental health professional, or running a mental health business or organization. These hashtags are for you when you’re sharing about your business or offering. These pair well with a post that has a call to action to get in touch or book a consult call.
#Mentalhealthcounseling
#Mentalhealthhelp
#Mentalhealthishealth
#mentalhealththerapist
#Mentalhealthcoach
#Traumainformed
#Traumatherapist
#Traumatherapy
#Healingtrauma
#Traumainformedcare
#Traumainformedyoga
#PTSDsupport
#PTSDtherapy
#PTSDhealing
#PTSDhelp
#PTSDtreatment
#anxietycoach
Don’t Ignore Mental Health Hashtags on Instagram
If you’re spending the time to create content on Instagram, you can’t ignore mental health hashtags as a way to expand your reach and amplify your impact. If you need help developing your social media strategy or simply executing your own, let’s talk—that’s what we help mental health and eating disorder recovery organizations do and we’d love to support you!
